Philippe Borremans is Chief Social Media Officer at Van Marcke Group of Companies (Belgium) and is responsible for the company’s global internal and external Social Media policy, vision and mission. He defines and organizes the group’s social media communications strategies & campaigns, ensuring optimal use of in-house technical and community resources and enabling networking with online influencers, especially those in the field of the Van Marcke Group constituents on a global scale. He has a major social media advisory role in the organization’s policy on social activities & processes, including customer support, external communications and sales aspects. He advises the group's social media cross-functions in HR, Marketing, PR, Operations, Sales, Logistics, and Customer Support.
In the past Philippe worked as a Public relations Manager/Social Media Specialist at IBM focusing on the implementation of topical blogsites on strategic communications priorities (IBM's Smarter Planet strategy) and supported several sales engagements as thoughtleader on social media, web 2.0 and new forms of publishing. He was the European coordinator, managing a virtual team of 7 people who were active in different countries across Europe. He led an internal social media education course for IBM communications employees and created a an online monitoring dashboard for IBM Media Relations professionals.
Earlier in his career, as a Public Relations Consultant at Porter Novelli International Brussels, Belgium, he was responsible for managing the accounts of APME - Association of Plastics Manufacturers in Europe, FedEx Corporation, and Iomega International, and also partner agencies covering Italy, Scandinavia and the Eastern European countries, including Russia.
Philippe is a Founding Member & Board Member of the International Association of Online Communicators (IAOC), a Full Member & Leader of the workgroup Social Media at the European Association of Communications Directors (EACD), and a Supporting member of the Electronic Frontier Foundation (EFF). He is now also a Board Member of the Belgian Chapter of the International Association of Business Communicators (IABC - Belgium).
Philippe graduated from the Royal Atheneum in Halle, Belgium, specializing in Modern Languages & History. He is fluent in French, English, and Dutch and takes personal interest in photography, travel, and military history – his articles on Public Relations & Social Media are available at Conversationblog.com.
Keynote case presentation on social business at Van Marcke Group (Thursday 20 September 2012)
Philippe Borremans is Chief Social Media Officer at Van Marcke Group
William E. McCarthy is a Professor of Accounting & Information Systems at Michigan State University. He has published extensively in both the accounting and computer science literature, and his paper on REA accounting systems was awarded the first and only Seminal Contribution to the Accounting Information Systems Literature Award in 1996.
He has been an editor for The Journal of Information Systems and The Accounting Review, and in 2008, he was awarded the highest honor given to accounting professors internationally – The Outstanding Accounting Educator Award. At Michigan State University, he has won numerous departmental and college teaching awards, and in 2001, he was awarded MSU’s highest distinction – The MSU Distinguished Faculty Award.
The Venetian method of double entry bookkeeping was first codified by the Franciscan monk Luca Pacioli in 1494, and for centuries it remained as the core of information systems for economic ventures and business firms. It was an invention that predated Copernicus, Galileo, Kepler, and Newton, and even today, most accountants consider it the best pure form for business information architectures. They trust it profoundly, both for tracking corporate accountability and for providing decision-relevant information, even though many of its conventions were engineered in an era of quill pens and paper-based information processing capabilities.
In 1982, McCarthy summarized in a theoretical fashion the inadequacies of double entry conventions in a computerized and shared data environment, and over the next 30 years, virtually all of what he foresaw has proven to be true. In the age of enterprise-wide information architectures, ubiquitous interoperability and connectivity environments, pervasive source-data and workflow automation, and escalating complexity of both products and financial instruments, that accountant trust in the efficacy of 500 year old bookkeeping methods has been proven to be misplaced.
In this keynote address, McCarthy will review those original arguments in the light of technological progress in enterprise computing environments, and he will discuss the progress in his remedies for those deficiencies in the newly updated Resource-Event-Agent (REA) accounting and economic ontology. REA will be seen here as a method for restoring economic accountability structures back to the core of enterprise information architectures by combining them with the operational, policy and scheduling needs of non-accounting domains like marketing, manufacturing, logistics, and management.
Keynote on The REA-invention of Double Entry Bookkeeping - Moving Accounting Back to the Center of Enterprise Information Architectures (Friday 21 September 2012) by prof. William E. McCarthy, Professor of Accounting & Information Systems, Michigan State University
At the CONFENIS 2012 conference, dr. ir. Hajo Reijers will give a keynote on process modeling. Hajo Reijers is a full professor in Business Process Technologies, Technische Universiteit Eindhoven (TU/e), and head of BPM Research at Perceptive Software. He is also affiliated to TiasNimbas Business School, where he is involved in the operational excellence program. He is one of the founders of the Business Process Management Forum, a Dutch platform for the development and exchange of knowledge between industry and academia.
Dr. ir. Hajo Reijers about his keynote: “Process modeling has gained increasing importance for documenting business operations and automating workflow execution. However, process models display a wide range of quality problems impeding their comprehensibility and consequently hampering their maintainability. Literature reports, for example, error rates between 10% and 20% in industrial process model collections. Moreover, non-intention-revealing or inconsistent naming, redundant process fragments, and overly large and unnecessarily complex process models are typical quality problems which can be observed in existing process model collections. These problems have resulted in vivid research with the goal of obtaining a better understanding of factors influencing the quality of process models. Existing research mostly focuses on the product or outcome of process modeling. In contrast, the research that is at the basis of this talk aims at taking a closer look on how process models are created which we call the process of process modeling. Obviously , factors influencing this process of process modeling eventually have an impact on the quality of its outcome (i.e., the resulting process model) and the incurred cost of its creation. In this context, I am closely collaborating with different academic and industrial partners, the Quality Engineering research group at the University of Innsbruck being prominently among them. Since 2010 we jointly conducted modeling sessions with over 400 students and organized modeling sessions with experts from industry and academia to better understand how business process models are created. The ultimate goal is to develop insights that can help improve the modeling practice. In this keynote, I will report on our findings so far.”
Keynote on process modeling (Friday 21 September 2012)
Dr. ir. Hajo Reijers, associate professor in Business Process Management, Technische Universiteit Eindhoven (TU/e)
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The CONFENIS 2012 Conference is a joint effort of the Economic Council for East Flanders, the Ghent University and the IFIP TC8 Working Group 8.9 on Enterprise Information Systems.
The sixth International Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2012, will be held in Ghent, Belgium, September 19-21, 2012. CONFENIS, The Enterprise Information Systems International Conference on Research and Practical Issues of EIS, is a primary international event of the IFIP TC8 Working Group 8.9. This event provides an opportunity for academicians and practitioners throughout the world to gather, exchange ideas, and present original research in the field of enterprise information systems. Scientists and professionals are invited to address the current research topics in the area or the research frontier at this unique international forum.
Accepted papers will be published as full or short papers in a Lecture Notes in Business Information Processing (LNBIP) volume by Springer. Chairman of the conference is prof. dr. Geert Poels, Professor in the rank of Senior lecturer, Department of Management Information and Operations Management, Ghent University.