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SOCIAL BUSINESS AT VAN MARCKE GROUP BY PHILIPPE BORREMANS

CASE PRESENTATION
Thursday 20 September 2012

Philippe Borremans is Chief Social Media Officer at Van Marcke Group of Companies (Belgium) and is responsible for the company’s global internal and external Social Media policy, vision and mission. He defines and organizes the group’s social media communications strategies & campaigns, ensuring optimal use of in-house technical and community resources and enabling networking with online influencers, especially those in the field of the Van Marcke Group constituents on a global scale. He has a major social media advisory role in the organization’s policy on social activities & processes, including customer support, external communications and sales aspects. He advises the group's social media cross-functions in HR, Marketing, PR, Operations, Sales, Logistics, and Customer Support.

foto Philippe BorremansIn the past Philippe worked as a Public relations Manager/Social Media Specialist at IBM focusing on the implementation of topical blogsites on strategic communications priorities (IBM's Smarter Planet strategy) and supported several sales engagements as thoughtleader on social media, web 2.0 and new forms of publishing. He was the European coordinator, managing a virtual team of 7 people who were active in different countries across Europe. He led an internal social media education course for IBM communications employees and created a an online monitoring dashboard for IBM Media Relations professionals.

Earlier in his career, as a Public Relations Consultant at Porter Novelli International Brussels, Belgium, he was responsible for managing the accounts of APME - Association of Plastics Manufacturers in Europe, FedEx Corporation, and Iomega International, and also partner agencies covering Italy, Scandinavia and the Eastern European countries, including Russia.

Philippe is a Founding Member & Board Member of the International Association of Online Communicators (IAOC), a Full Member & Leader of the workgroup Social Media at the European Association of Communications Directors (EACD), and a Supporting member of the Electronic Frontier Foundation (EFF). He is now also a Board Member of the Belgian Chapter of the International Association of Business Communicators (IABC - Belgium).

Philippe graduated from the Royal Atheneum in Halle, Belgium, specializing in Modern Languages & History. He is fluent in French, English, and Dutch and takes personal interest in photography, travel, and military history – his articles on Public Relations & Social Media are available at Conversationblog.com.

Keynote case presentation on social business at Van Marcke Group (Thursday 20 September 2012)
Philippe Borremans is Chief Social Media Officer at Van Marcke Group

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ABOUT CONFENIS 2012

6th International Conference on Research and Practical Issues of Enterprise Information Systems

logo IFIPThe CONFENIS 2012 Conference is a joint effort of the Economic Council for East Flanders, the Ghent University and the IFIP TC8 Working Group 8.9 on Enterprise Information Systems.

The sixth International Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2012, will be held in Ghent, Belgium, September 19-21, 2012. CONFENIS, The Enterprise Information Systems International Conference on Research and Practical Issues of EIS, is a primary international event of the IFIP TC8 Working Group 8.9. This event provides an opportunity for academicians and practitioners throughout the world to gather, exchange ideas, and present original research in the field of enterprise information systems. Scientists and professionals are invited to address the current research topics in the area or the research frontier at this unique international forum.
Accepted papers will be published as full or short papers in a Lecture Notes in Business Information Processing (LNBIP) volume by Springer. Chairman of the conference is prof. dr. Geert Poels, Professor in the rank of Senior lecturer, Department of Management Information and Operations Management, Ghent University.

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